🏁 From TV Phenomenon to Mobile Screens
For over a decade, RuPaul’s Drag Race has captured the hearts and minds of millions. Now, it’s stepping off the screen and into players’ pockets with a mobile game that lives up to the hype.
📱 Launching RuPaul’s Drag Race Superstar
The game launched globally in October 2021, developed by East Side Games Group in partnership with World of Wonder. It instantly caught fire, thanks to a strong fanbase and impressive engagement stats.
💅 What Makes the Game Werk?
🎭 Step Into the Werk Room
Players enter the iconic Werk Room to begin their journey to becoming a Drag Superstar by collecting and upgrading fierce fashion items.
🧵 Dress, Slay, Repeat
Build show-stopping looks with gowns, wigs, makeup, and accessories to slay the runway and embody the essence of “Charisma, Uniqueness, Nerve, and Talent.”
🎮 Strategic Gameplay Meets Idle Fun
With idle mechanics and strategic upgrades, players manage their drag empire with style — even when they’re not actively playing.
👑 Compete Like a Queen
Take your fashion into battle against global rivals. Win challenges, earn RuDollas, and unlock legendary looks from iconic queens.
🌍 A Game with Cultural Impact
Since 2009, Drag Race has uplifted queer voices and reshaped pop culture. The game continues this legacy in an inclusive, creative format.
🏳️🌈 Smart Launch Strategy
Tied into All Stars, Pride campaigns, and influencer partnerships, the game made a splash with both timing and community reach.
💸 Free-to-Play, Fierce for All
With fair in-game earnings and optional purchases, the game stays accessible while offering premium experiences for those who want more glam.
👠 A Superstar Experience
More than just a game, RuPaul’s Drag Race Superstar is a celebration of identity, art, and community — and a fabulous way to play.
Shantay, you play!
