✅ 1. Create a Facebook Business Page
You must have a business page to run ads. If you don’t have one:
Go to facebook.com/pages/create
Choose a category and fill in your business details
Upload a profile picture and cover photo
✅ 2. Set Up a Facebook Ads Manager Account
Facebook Ads Manager is where you create and manage your ads.
Go to: https://www.facebook.com/adsmanager
Link your Facebook Business Page
Set up payment method (credit/debit card, PayPal, etc.)
✅ 3. Choose Your Ad Objective
Click on “Create Ad” and select your goal. Examples:
Traffic – to get website visitors
Engagement – to get likes, comments, shares
Leads – to collect email/phone numbers
Sales/Conversions – for online purchases
Choose what matches your business goal.
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✅ 4. Define Your Audience (Targeting)
Facebook allows precise targeting:
Location – e.g., Pakistan, Lahore, USA
Age & Gender
Interests – fitness, makeup, mobile phones, etc.
Behaviors – online shoppers, travelers, etc.
TIP: Start with a narrow audience to get better results.
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✅ 5. Set Budget and Schedule
You can choose:
Daily Budget – e.g., $5 per day
Lifetime Budget – total amount over a date range
Also set:
Start & end date
Option to run ad all the time or specific hours
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✅ 6. Design Your Ad
Choose ad format:
Image Ad
Video Ad
Carousel (multiple images)
Slideshow or Collection
Upload your image/video, write a headline, description, and Call-to-Action (CTA) like:
Learn More
Buy Now
Contact Us
✅ 7. Preview and Publish
Review your ad:
Check how it looks on mobile and desktop
Make sure there are no spelling or design issues
Then click “Publish”.
Facebook will review your ad (usually within a few hours), and if approved, it will start running.
🎯 Tips for Successful Facebook Ads
🔹 Use eye-catching visuals and short captions
🔹 Include a clear call to action (CTA)
🔹 Test different versions (A/B testing)
🔹 Monitor performance in Ads Manager (clicks, engagement, cost)
🔹 Adjust audience or content based on results
